logo / brand identity
Multiple Package Options allow you to choose a project where I’ll work with you on various levels to create a finalized Logo / Brand Identity. Whether it’s a Single Logo or Full Logo Package, we’ll collaborate to identify likes & dislikes for the various details that will ultimately make up your new Logo / Brand Identity.
Finalizing your logo design to the most complete point enables the next stages of applying that design + overall style—color, font sizes accent detail, etc. to a variety of print and digital applications, ensuring that you can move forward with a successful Brand.
Primary logo design
Includes seven full color + BW logo formats. This is the main logo representation for your brand.
A Design Guide that identifies the various logo formats that represent your brand, color palette, typography and graphic details. This is basically a go-to reference that ensures brand consistency for all types of marketing collateral.
Font & Typeface Licensing
Any fonts/typefaces that are purchased for the final logo, and/or supporting brand identity assets, are subject to commercial licensing laws. A font/typeface licenses gives only the owner full rights to use the font/typeface as necessary. If during the project I feel that a commercial font/typeface is appropriate for the development of your logo and brand identity, I will convey this to you at that time, and a license must be purchased/ and/or registered to you before the project is finalized. It is against the law for me to provide any client a ‘copy’ of any font/typeface that I own, and have personally purchased.
A custom color chart including CMYK, RGB, Pantone and Hex color identification for each.
Patterns + graphic details to apply to collateral material, website, banner ads, etc.
I will include abbreviated display formats of the primary logo. These will offer display options as well as provide a simplified version of your brand for display where the full logo design isn’t necessary.
I bet you have more questions, or maybe you’d like to get started… Either way, let’s connect to find out where to go from here!