LOGO / BRAND IDENTITY
Create a Brand Identity to replace a long-standing logo that represents a statewide organization with a rich history and many members to appeal to.
Washington Resource Conservation & Development Council is a nonprofit organization composed of members that were part of the original development, who have worked multiple decades to make positive impacts, and who are now joined by new perspectives hoping to extend efforts long into the future.
Priority was to create a neutral, approachable design style that encompasses the overall focus of the organization without highlighting specific environmental connections. Design needed to be flexible in format for display on various digital & print collateral, as well as display on partner collateral types for brand association.