Create a Brand Identity to replace a well-established logo, defined by the names of the founding doctor and secondary doctor. Business changes, from retirement and plans for continued growth, required the design process to include a preliminary consultation phase to re-name the organization.

Client priority was focused on high-end, sophisticated design that included a symbol to represent an elk or idea of an elk. Focus was on style that conveyed a sense of open landscapes, wild terrain and majestic nature.